by thesevynstreams | 9:58 am | Coaching, Online Business
Have you ever wondered what sets thriving online businesses apart from those that just get by? It’s not just hard work or luck—it’s strategy. Building a profitable online business isn’t about doing everything; it’s about doing the right things. Whether you’re just starting out or looking to take your business to the next level, these five simple steps will help you unlock consistent profits while keeping your sanity intact.
Step 1: Know Your Numbers
The first step to profitability is understanding where your money is coming from and where it’s going. Many entrepreneurs shy away from this because, let’s face it, numbers can be intimidating. But trust me, getting a clear picture of your finances is empowering.
What to Do:
- Track your revenue streams. How much are you making from each one?
- Identify your expenses. Are there tools or subscriptions you’re paying for but not using?
- Calculate your profit margin. What’s left after expenses?
Why It Matters:
When I started tracking my numbers, I realized I was spending way too much on unnecessary software. Cutting those costs immediately boosted my profit margin without any extra effort.
Step 2: Focus on Your Best-Selling Offer
Not all revenue streams are created equal. Instead of spreading yourself thin, double down on the product or service that’s already bringing in the most revenue.
What to Do:
- Analyze your sales data. What’s your top performer?
- Improve and promote this offer. Can you add bonuses or bundle it with something else?
- Create a streamlined funnel to drive more traffic to it.
Why It Matters:
When I focused on promoting my best-selling course instead of trying to launch something new, my sales tripled in just three months. Sometimes, the simplest shifts make the biggest difference.
Step 3: Add a Recurring Revenue Stream
If you’re relying solely on one-time sales, you’re leaving money on the table. Recurring revenue—like memberships, subscriptions, or retainers—provides consistent income and makes financial planning so much easier.
What to Do:
- Identify what your audience would pay for monthly.
- Create a simple subscription offer, like exclusive content or access to a private community.
- Use platforms like Patreon, Kajabi, or Mighty Networks to manage subscriptions.
Why It Matters:
Adding a membership program to my business was a game-changer. Even during slow months, the recurring income kept my business afloat and gave me peace of mind.
Step 4: Leverage Upsells and Cross-Sells
You’ve already done the hard work of getting customers to buy from you—why not offer them something else they’ll love? Upsells and cross-sells are an easy way to increase your average order value.
What to Do:
- For courses: Offer a workbook, a coaching add-on, or a VIP upgrade.
- For products: Bundle related items or suggest complementary products at checkout.
- Use automation tools to set up upsell funnels.
Why It Matters:
When I added a VIP upgrade to one of my courses, 20% of my customers opted in. That one tweak increased my revenue without any extra marketing effort.
Step 5: Automate to Scale
Automation isn’t just a time-saver—it’s a profitability booster. By streamlining repetitive tasks, you can focus on higher-value activities like strategy and growth.
What to Do:
- Automate email marketing with tools like ConvertKit or ActiveCampaign.
- Use scheduling tools for social media, like Buffer or Later.
- Set up a sales funnel that runs on autopilot with platforms like ClickFunnels or Kajabi.
Why It Matters:
When I automated my onboarding process, I saved hours every week and provided a better experience for my clients. More time + happier clients = a more profitable business.
Conclusion: Start Small, Think Big
Turning your online business into a profit machine doesn’t mean overhauling everything overnight. Start with one step—whether it’s tracking your numbers, focusing on your best offer, or adding an upsell. Small, intentional actions can lead to big results.
Remember, profitability is a journey, not a destination. Keep testing, tweaking, and scaling, and you’ll be amazed at how far your business can go.
What’s one step you’ll take today to boost your profits? Let me know in the comments—I’d love to hear your ideas!
by thesevynstreams | 11:06 am | Coaching, Online Business, Passive Income
I’ll never forget the moment I realized my business wasn’t working as well as it could. I was working nonstop—creating content, answering emails, chasing new clients—but I wasn’t seeing the growth I expected. I was frustrated, exhausted, and questioning everything.
Then, I made one change. It wasn’t a shiny new tool or a major rebrand. It was something simple yet powerful: I stopped trying to do everything and focused on doing the right things.
Here’s what I learned and how you can apply it to your business today.
Step 1: Get Clear on What’s Working
The first thing I did was take a step back and assess my business. I asked myself some tough questions:
- What’s bringing in the most revenue?
- What feels effortless and aligned with my strengths?
- What’s draining my energy without much return?
What I Found:
I realized I was spending way too much time on things that didn’t move the needle. For example, I was trying to manage multiple social media accounts when most of my leads were coming from just one platform.
What You Can Do:
Take an hour today to audit your business. Write down every task you do and every income stream you have. Circle the ones that bring the most value and cross out the ones that don’t.
Step 2: Focus on Your Strengths
Once I knew what was working, I gave myself permission to lean into it. For me, that was creating digital courses. I loved teaching and sharing my knowledge, and my audience responded well to that format.
What Happened:
By focusing on what I was good at, I stopped feeling overwhelmed and started enjoying my work again. And guess what? My business grew faster than ever.
What You Can Do:
Think about what you’re naturally good at and how you can build on it. If you’re great at creating content, focus on building a course or writing an e-book. If you thrive in one-on-one settings, double down on coaching or consulting.
Step 3: Simplify and Automate
This was a game-changer for me. I realized that I was spending so much time on repetitive tasks—like onboarding clients, sending follow-up emails, and scheduling social media posts. Once I automated those processes, I freed up hours every week.
How I Did It:
- I set up email sequences for onboarding clients using ConvertKit.
- I used Buffer to schedule a month’s worth of social media content in one sitting.
- I created templates for tasks like proposals and invoices.
What You Can Do:
Start small. Pick one task you do over and over, and find a way to automate it. You’ll be amazed at how much time (and mental energy) you’ll save.
Step 4: Stop Trying to Please Everyone
This one was hard for me. I wanted to help everyone and say “yes” to every opportunity. But trying to serve too many different types of people left me stretched thin and inconsistent.
What I Changed:
I got crystal clear on who my ideal audience was and tailored everything—my messaging, my offers, and even my social media posts—to serve them.
What You Can Do:
Ask yourself:
- Who do I really want to help?
- What’s their biggest challenge?
- How can I solve that problem better than anyone else?
Step 5: Start Before You’re Ready
If I’ve learned one thing, it’s that waiting for the “perfect” time will hold you back forever. When I launched my first course, I didn’t have all the answers. But I started anyway, and the feedback I got helped me improve.
What You Can Do:
Take action today, even if it’s messy. Launch that course, post that offer, or send that email. You’ll learn more by doing than by waiting.
Conclusion: Progress Over Perfection
Looking back, I realize that transforming my business wasn’t about doing more—it was about doing what mattered. By focusing on what works, simplifying my processes, and showing up for the right audience, I created a business that not only grows but also gives me joy.
And the best part? You can do it too.
So, what’s one change you’ll make today to move your business forward? Drop it in the comments—I’d love to cheer you on!
by thesevynstreams | 9:48 am | Coaching, Identity, Online Business
When I first heard about the importance of multiple revenue streams, I felt overwhelmed. Where do I start? What if it doesn’t work? What if I mess everything up? But after diving in, I realized it’s not about doing everything at once—it’s about taking small, intentional steps that align with your strengths and audience. If you’re ready to diversify your income and build a more resilient business, let’s break it down into four simple, manageable steps.
Step 1: Audit Your Current Income Streams
Before you can build, you need to evaluate what you already have. This step is like cleaning out your closet—you’re figuring out what fits, what doesn’t, and what’s missing.
What to Do:
- List Your Current Income Streams:
Write down everything that’s bringing in revenue. This could include courses, coaching services, affiliate income, or ad revenue.
- Assess Performance:
- Which income streams are generating the most revenue?
- Which ones require the most effort but give the least return?
- Are there any that feel outdated or no longer serve your audience?
- Identify Gaps:
Ask yourself:
- What does my audience need that I’m not currently offering?
- Are there complementary services or products I could add?
Personal Example:
When I did this for my own business, I realized I was spending too much time on one-on-one coaching. It was profitable but exhausting, and I wasn’t offering anything for people who couldn’t afford my services. That gap led me to create a digital course—an income stream that required less time but still met my audience’s needs.
Step 2: Align Revenue Streams with Your Audience
Your audience is the heart of your business. The key to successfully adding revenue streams is understanding their needs and aligning your offerings with those needs.
How to Align:
- Know Your Audience’s Pain Points:
- What challenges are they facing?
- What are their biggest goals?
- Match Revenue Streams to Your Audience:
- For Digital Creators: Focus on courses, templates, and affiliate marketing. They often want tools and training to grow their platforms.
- For Coaches: Prioritize memberships, group programs, and high-ticket coaching. These clients value transformation and personalized guidance.
- For Consultants: Consider offering workshops, retainers, or e-books. They often need actionable insights quickly.
Personal Example:
When I noticed my audience of digital creators constantly asking for content creation tips, I launched a downloadable template pack. It was affordable, easy to create, and perfectly aligned with their needs.
Step 3: Start Small and Scale
One of the biggest mistakes I see entrepreneurs make is trying to do too much too fast. Trust me, I’ve been there—and it’s a recipe for burnout. The best approach is to start with one new stream, test it, and then scale.
How to Start Small:
- Choose One Revenue Stream:
Pick the easiest or most natural one to implement. For example:
- If you’re already creating content, consider affiliate marketing.
- If you’re coaching clients, try launching a group program.
- Test Its Viability:
- Start with a beta group or soft launch.
- Gather feedback and tweak as needed.
- Scale When It’s Proven:
Once the revenue stream is generating consistent income, expand it. For example:
- If your course does well, create an advanced version or a companion workbook.
- If your group program fills up, add another cohort.
Personal Example:
When I launched my first membership program, I kept it simple—just one live call and a resource drop each month. Once I saw steady interest, I added features like guest experts and a private community.
Step 4: Automate and Optimize
Automation is your secret weapon for scaling without feeling overwhelmed. By streamlining your processes, you can focus on growing your business instead of getting stuck in the day-to-day grind.
How to Automate:
- Use AI Tools:
- Automate email marketing with platforms like Mailchimp or ConvertKit.
- Use chatbots to answer common customer questions.
- Schedule social media posts with tools like Buffer or Later.
- Optimize Delivery:
- For courses: Use platforms like Teachable or Kajabi to deliver content seamlessly.
- For memberships: Use tools like Patreon or Mighty Networks to manage your community.
- Track Results:
Regularly review metrics to see what’s working and what needs improvement. Automation tools often have built-in analytics to make this easier.
Personal Example:
When I automated my course delivery with Kajabi, it saved me hours of time each week. The platform handled sign-ups, payments, and even feedback surveys, so I could focus on creating new content.
Final Thoughts
Building multiple revenue streams doesn’t have to be overwhelming. By auditing your current income, aligning new streams with your audience, starting small, and automating strategically, you can create a thriving, scalable business that works for you.
Remember, it’s not about perfection—it’s about progress. Start with one step, learn as you go, and watch your business grow stronger with each new stream. Ready to take the first step? Let me know how I can help!
