I’ll never forget the moment I realized my business wasn’t working as well as it could. I was working nonstop—creating content, answering emails, chasing new clients—but I wasn’t seeing the growth I expected. I was frustrated, exhausted, and questioning everything.
Then, I made one change. It wasn’t a shiny new tool or a major rebrand. It was something simple yet powerful: I stopped trying to do everything and focused on doing the right things.
Here’s what I learned and how you can apply it to your business today.
Step 1: Get Clear on What’s Working
The first thing I did was take a step back and assess my business. I asked myself some tough questions:
- What’s bringing in the most revenue?
- What feels effortless and aligned with my strengths?
- What’s draining my energy without much return?
What I Found:
I realized I was spending way too much time on things that didn’t move the needle. For example, I was trying to manage multiple social media accounts when most of my leads were coming from just one platform.
What You Can Do:
Take an hour today to audit your business. Write down every task you do and every income stream you have. Circle the ones that bring the most value and cross out the ones that don’t.
Step 2: Focus on Your Strengths
Once I knew what was working, I gave myself permission to lean into it. For me, that was creating digital courses. I loved teaching and sharing my knowledge, and my audience responded well to that format.
What Happened:
By focusing on what I was good at, I stopped feeling overwhelmed and started enjoying my work again. And guess what? My business grew faster than ever.
What You Can Do:
Think about what you’re naturally good at and how you can build on it. If you’re great at creating content, focus on building a course or writing an e-book. If you thrive in one-on-one settings, double down on coaching or consulting.
Step 3: Simplify and Automate
This was a game-changer for me. I realized that I was spending so much time on repetitive tasks—like onboarding clients, sending follow-up emails, and scheduling social media posts. Once I automated those processes, I freed up hours every week.
How I Did It:
- I set up email sequences for onboarding clients using ConvertKit.
- I used Buffer to schedule a month’s worth of social media content in one sitting.
- I created templates for tasks like proposals and invoices.
What You Can Do:
Start small. Pick one task you do over and over, and find a way to automate it. You’ll be amazed at how much time (and mental energy) you’ll save.
Step 4: Stop Trying to Please Everyone
This one was hard for me. I wanted to help everyone and say “yes” to every opportunity. But trying to serve too many different types of people left me stretched thin and inconsistent.
What I Changed:
I got crystal clear on who my ideal audience was and tailored everything—my messaging, my offers, and even my social media posts—to serve them.
What You Can Do:
Ask yourself:
- Who do I really want to help?
- What’s their biggest challenge?
- How can I solve that problem better than anyone else?
Step 5: Start Before You’re Ready
If I’ve learned one thing, it’s that waiting for the “perfect” time will hold you back forever. When I launched my first course, I didn’t have all the answers. But I started anyway, and the feedback I got helped me improve.
What You Can Do:
Take action today, even if it’s messy. Launch that course, post that offer, or send that email. You’ll learn more by doing than by waiting.
Conclusion: Progress Over Perfection
Looking back, I realize that transforming my business wasn’t about doing more—it was about doing what mattered. By focusing on what works, simplifying my processes, and showing up for the right audience, I created a business that not only grows but also gives me joy.
And the best part? You can do it too.
So, what’s one change you’ll make today to move your business forward? Drop it in the comments—I’d love to cheer you on!