I’ve been exactly where you are. And I built my way out — with three kids, a puppy, and a lot of coffee.

Hi, I’m Melissa Perry.

I’m an entrepreneur, a mom of three, a runner, and the founder of Sevyn Streams. But before any of that — I was a woman with an idea, a full life already in motion, and absolutely no roadmap for what to do next.

I built my first business, The Cradle Coach, while raising my kids, supporting my family, and figuring it all out in real time. Then I built The Cradle Coach Academy. I grew both. I sold both. And somewhere in the middle of all of it, I learned something that changed everything:

Most women don’t need more hustle. They need someone to sit with them, hear their whole story, and help them find the one clear next step.

That’s why I built Sevyn Streams.

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Here’s what we actually do together:

We start with your story — not your strategy. We uncover your why, your strengths, and who you’re meant to serve. Then we build one clear, sellable offer and get you your first client. Then we expand from there — stream by stream — until your business is generating real, recurring income that doesn’t require you to trade every hour for every dollar.

This is part consulting. Part coaching. Part breaking free from whatever has been keeping you playing small.

And it works because it’s built around you — not a template.

This work is personal to me.

I’ve built businesses during the seasons of life when everything else was also happening — the sleepless nights, the school pickups, the moments when I wondered if I was doing any of it right.

I know what it feels like to have a real idea and no clear path. To research everything and still feel stuck. To want to do it right so badly that you don’t start at all.

That experience is exactly why I don’t just hand women a framework and tell them to fill it in.

I listen first. I ask the questions no one else asks. I find the story underneath the idea — the real reason you want to build this, the woman you’re meant to serve, and the specific way only you can serve her.

Then we build from there. Together.

A few things that make me, me:

I have a gorgeous husband, three kids and a puppy named Selah. The kids promised to walk her every day. I do all the walking.

My dream day starts with a deep quiet time follow by a long run, especially with friends.

We once won a car on Ellen. Yes, really.

I will only drink coffee from boutique coffee shops. Starbucks is a hard no.

I love to laugh — and I surround myself with people who do too.

Nothing lights me up more than watching a woman figure out her purpose and actually live it out.