Hi, I’m the business midwife behind Sevyn Streams.
A wife, mom of three, high school cross country coach, former college athlete, and two-time founder who has personally built, scaled, and sold two companies. I built Sevyn Streams because the woman I was before those exits deserved someone like this.
There’s a version of you that’s been building for everyone else for a long time.
The church. The company. The household. You’ve been the steady hand, the gifted one, the person everyone else leans on — and somewhere in the middle of all of that, your own calling got put on hold.
Not because you stopped believing in it. Because nobody ever helped you build it.
That’s the gap I exist to close.
I don’t hand women a generic framework and tell them to figure it out. I sit with them. I listen for the thing God put in them — the gift, the story, the process that’s been there the whole time — and I help them build something real around it. Not someday. Now.
A doula walks beside you. A midwife is skilled, trained, and in the room with you when it’s time to deliver. That’s the difference. That’s what I do.
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I haven’t just coached women through this. I’ve lived every phase of it myself.
I’ve personally built, scaled, and sold two companies. I know what it feels like to start with nothing but an idea and no system to hold it. I know what it takes to build something real — and I know what it takes to walk away from it on your own terms.
That experience isn’t background noise on this page. It’s the entire reason I can sit across from you and tell you exactly what to do next — not because I read it somewhere, but because I’ve been in every room this process takes you through.
When I work with a client, I’m not guessing. I’m drawing from the map I built by walking the territory myself.
A few things that make me, me:
I have a gorgeous husband, three kids and a puppy named Selah. The kids promised to walk her every day. I do all the walking.
My dream day starts with a deep quiet time follow by a long run, especially with friends.
We once won a car on Ellen. Yes, really.
I will only drink coffee from boutique coffee shops. Starbucks is a hard no.
I love to laugh — and I surround myself with people who do too.
Nothing lights me up more than watching a woman figure out her purpose and actually live it out.
Three ways to work with Melissa
Based on depth of need.
The Advisory Hour
One session. One real problem, answered straight.
A single standalone call — no funnel, no follow-up expected, no build attached. Bring one specific, real problem and leave with a direct answer from someone who's actually built, scaled, and sold her own companies.
One session, roughly an hour
Direct strategic advice on a single named problem
Follow-up calls, written deliverables, or any ongoing access
The VIP Intensive
A decisive outside eye before you commit resources to execution.
Not a shortened version of the 7-Week — a different tool for a different moment. Clarity and conviction already exist; what's needed is a gut-check before spending money or time on execution.
3-hour working session, single sitting
Current business plan, live site/staging link, funnel map, and top 2–3 open questions — reviewed in advance so session time is spent deciding, not discovering
- Diagnostic (60–75 min) — pressure-test the plan against core thesis, sequencing, funnel logic
- Walkthrough (30–45 min) — review site/brand against ICP and funnel
- Decision Session (45–60 min) — land on a clear go/no-go with 3–5 prioritized next actions
One-page written decision document — the call, the rationale, the next steps
One 30-minute call, scheduled 4–6 weeks out, usable anytime within 6 months
Ongoing coaching, weekly accountability, business plan rebuild, or unlimited access
The 7-Week Engagement
The full build, start to finish, with someone beside you the whole way.
A Phase assessment — Builder or Launcher — so your seven weeks are sequenced for where you actually are, not a generic template
Seven 90-minute 1:1 sessions via Google Meet
- Your personalized Stream Map within 48 hours of Session 1 — Identity Snapshot, Ideal Client Portrait, Core Offer, Positioning Language
- A clear, specific action list after every session
- Hands-on build-out of your offer, systems, and social presence
- Real-time strategy for finding and signing your first clients
- Your 90-Day CEO Roadmap at close
Two seats open at a time
Pay in full or payment plan
$250/hour
This is not for everyone & I mean that as a protection, not a rejection.
Working with me directly is for the woman who is done circling. She has the calling, the skill, the story — and she's ready for someone to sit beside her and help her deliver it. Not hand her another course. Not another framework to figure out alone. She's ready to build, and she wants someone in the room with her while she does.
If you're still in the research phase, that's okay. Take the free Find Your First Stream quiz and get clear on what you're actually sitting on. Come back when you're ready for someone beside you.
Two seats. One focus.
Helping you deliver what you’ve built. This is a personal, hands-on engagement — and Melissa takes two clients at a time so every woman gets her full attention. Tell her where you are. She reads every application herself.
Sending your application...
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Melissa reads every application personally and will be in touch within 2–3 business days. If both seats are currently filled, you’ll be placed on the waitlist and notified the moment one opens — and in the meantime, Start Your Stream or Scale Your Streams will keep you moving forward.
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